MYABCSUPPLY
My branch manager suggested I come up with ways to grow the myABCsupply app and website usage by the branches customers. The branch was challenged to grow the service to account for 20% of overall sales when it originally accounted for just 1%.
It was a good chance to use my marketing skills to help the branch accomplish it’s goal.
There were three strategies I came up with to increase myABCsupply usage. You can read more about them below.