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SHORT-FORM VIDEO

It’s not secret contractors are not the most open to embracing new technologies. That’s why I think it’s better to target younger contractors who aRe more likely to be open to the myABCsupply app and website.

Social media is a great way reach the younger target demographic. 

I wrote up with a script for a debut episode in a short-for video series following contractors or project managers in their day-to-day tasks. 

This is a format easily replicated to create a series. Series do great on social media because of the familiarity they build with the audience, especially if hosted by the same person.

^This is the script I wrote

The series would highlight issues the contractors deal with and how they overcome them, creating a setup with a payoff.

The video starts with an angry contractor using some vulgur language which is a good way to evoke emotion in the audience and also make the video seem less like an ad.

Lots of quick shots keep the video moving and the audience engaged. 

Positive interaction with ABC employee highlights customer service.