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IN-STORE SIGNAGE
The in-store signage advertising myABCsupply was bland, vague, and likely unnoticed by the contractors in the branch.
^This is the original signage

My ideas was to make a large, 3D cardbard model of a phone showing the myABCsupply app interface.

The big cardboard phone would be accompanied by a sign with more specific copy describing the apps benefits.
^This is the mockup I made

The copy on the sign is more specific describing how orders can be made through the app at anytime.

The big cardboard phone will also grab contractors eyes and get attention on the display.