Creative Catalog — Lukas Mullen

THE CREATIVE CATALOG

The Creative Catalog is an ongoing project to collect and store concepts for brands to implement on social media.

Concepts include videos, art direction, graphic design, etc. Some are full fledged, ready to copy ideas whereas others are more abstract.

Inspiration is everywhere, but it’s hard to keep track across all platforms. Hopefully this can act as a dependable aggregation of inspiration for founders and creators.

get destructive

this example is done in a more cleaned up way, but it could get a lot more messy

create stereotypical personas of the brands customers

great opportunity to align a new brand well known brands, already enjoyed by target demographic

product placed on photograph of its irl context

ie earings on a picture of a model, or a candle on a photo of a table

https://www.instagram.com/reel/C8c9L-wSYcM/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

small paper flyers in real world environments

specifically with bright colors

block the focus of the photo with a solid color

maybe instead of the solid color, have another photo in the empty space

pictures / scans of physical photographs

individual or in a collage

pieces nicely laid out on a table

could pieces in a collection, parts making up a product, or all the samples in product development

short form video could be made of shots of the pieces being laid out with a voiceover telling a related story

uniform text placed alongside sloppy handriting and illustrations

carousel combining highly produced product shots and raw manufacturing videos

https://www.instagram.com/p/CwiBdXprCQi/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

flip photos sideways, or upside down

same can be done with video

good scroll stopper