MERCHANDISE
I had the idea to make a shirt exclusively for myABCsupply customers. The shirt would say “myABCsupply Certified Contractor”. It’s a shirt they would all wear because they are all very proud of their profession.
It could also be a good conversation starter if their peers ask about the shirt, and get the contractors talking about myABCsupply among themselves.
Along with the exclusive shirts, there would be free shirts and hats to stay on the free merch table at the branch. It would get contractors looking at the logo and reading the benefits the service could provide for them.